"Neston LADS Day" picked up by BoxNation!
The so called "Neston Lads Day" an almost annually traditional drunken brawl in the town centre of a small Cheshire town usually following its yearly Ladies Day parade which has run for over two centuries is to attract LIVE coverage from sports channels BoxNation, BT Sport & Sky Sports! The US based ESPN & the international BeIn Sports are also rumoured to have shown an interest.
BoxNation, a subscription TV channel is set to showcase the local scraps outisde pubs on Neston's notorious Ladies Day evening!
Sky Sports has secured a lucrative deal to show the local affrays in Ultra HD! None of the channels were interested in showing anything from the actual Ladies Day parade.
Neston Ladies Day, a peaceful local tradition showcasing the towns local female population, but the cumulative power of alcohol on a hot sunny day can change all that by the evening!
National sports broadcasters BoxNation, BT Sport & Sky have reputedly become interested in purchasing
Neston Ladies Evening fight rights.
The annual Neston Ladies Day celebration along the streets
has been a local tradition for over 200 years yet it has only just now attracted
the interest of mainstream broadcasters. To date it’s only appearance on mainstream
media has so far been reports on BBC North West Tonight and ITV’s Granada
Reports for the 200th anniversary back in 2014 but now another more
unofficial part of the celebrations has attracted mainstream media interest.
Tempers can fly by the evening!
A
commissioning editor for the BoxNation TV siubscription channel who happens to
live in a house 10 times the size of most peoples in Parkgate had started to notice
that the local fights following Ladies Day in the evening outside Neston’s many
boozers had also started to become an annual tradition.
“It was Ladies Day, I already had an involuntary suntan, I was cooling down having a drink in the fisheries, I noticed a fight outside, at first I was concerned as it really seemed to be getting out of control, then I realised if I could sign these people who actually have quite a talent for boxing once they’ve got a bit of booze down them and someone says something to someone who’s got a chip on their shoulder, it would be quite an event”
“It was Ladies Day, I already had an involuntary suntan, I was cooling down having a drink in the fisheries, I noticed a fight outside, at first I was concerned as it really seemed to be getting out of control, then I realised if I could sign these people who actually have quite a talent for boxing once they’ve got a bit of booze down them and someone says something to someone who’s got a chip on their shoulder, it would be quite an event”
Dave did a test run for his employers BoxNation and the
Neston Ladies Day boxing highlights programme did well for the network, the
following year he had producers attend Ladies Day and drink in the pubs in the
evening dropping insults to some of the Neston locals, the fight it generated
on Neston’s cross generated a relatively good boxing match.
BoxNation's experimental coverage also didn’t go unnoticed by executives at rivals BT Sport & Sky Sports who then also decided to bring down cameras to Neston.
Whilst they completely ignored the actual Ladies Day parade in Neston they did capture the inevitable evening melees in the town centre.
BoxNation's experimental coverage also didn’t go unnoticed by executives at rivals BT Sport & Sky Sports who then also decided to bring down cameras to Neston.
Whilst they completely ignored the actual Ladies Day parade in Neston they did capture the inevitable evening melees in the town centre.
The Greenland Fisheries, Neston, Cheshire - live coverage outside on BoxNation/Sky Sports Arena.
The head of boxing for Sky Sports’s Arena channel Mike Rotch
told us “it’s not just the local tradition of ladies walking down a high street
for over 200 years, it’s over 2 centuries now of black eyes, how we missed such
an event in the UK for over 2 decades of Sky Sports I couldn’t tell you, but we
are now pleased to be able to offer live viewing of this local fascinating
spectacle in ultra HD for the first time for everyone (with a Sky Sports
subscription) to enjoy. Hats off to Neston for this innovative sport". Thanks to Mikes' quick response in signing up
locals for the live event, the rival Boxnation will only be able to show
highlights of the annual ugly scenes in Neston for its subscribers. The fight is an intriguing one because whoever wins becomes the one who was "right" in the argument that started it, no matter how ridiculous their position may have been.
The Fisheries will benefit most from the live TV rights
income, it now enjoys complimentary Ultra HD Sky Sports & Boxnation on its
huge 68 inch 4K TV screen, where locals can on the evening of Ladies Day either
go out into the street to watch the inevitable disturbances or stay inside
sipping a cool ale whilst watching the scenes from just outside on the giant 4K
TV screen, they can also catch up on the affray outside the other local pubs
without having to actually pub crawl which is another boost to the Fisheries
business following the international media interest.
Some local people inevitably were not in favour of the
potential “exploitation” of the town by giant media corporations, one local
resident June Atkins said “I just don’t think it’s very.. really ..anything
that should be allowed that’s all and I for one wouldn’t watch it, I was brought up by my father to believe that in general people shouldn['t knock seven bells out of one another just because they have had too many Guinnesses”. The local mayor and councillors were also not
in favour until Sky Sports agreed to fund part of a youth club or something..
For interested locals Sky Sports will make Neston LADS day free to any subscriber with a CH64 postcode.
But elsewhere in the UK here's how to watch Neston LADS day Fight Night!
But elsewhere in the UK here's how to watch Neston LADS day Fight Night!
BoxNation -
Thursday 6th June 2019
20.00 Neston LADS Day Live Fight Night!
Join us in Neston, Cheshire which is home to the annual
Ladies Day parade, with a whole day of drinking down ‘em, the LADS of Neston
are ready for a celebration of their own come the evening,
BoxNation costs £12 a month.
Sky Sports Arena -
Thursday 6th June 2019
20.00 Neston LADS Day Fight Night!
Chris Eubank brings live coverage from Neston, Cheshire of
the local fights that follow outside the towns pubs following a whole day of
drinking by many of the locals that takes place annually for the towns Ladies
Day celebrations.
On the Red Button, live outside the following local pubs,
the Fisheries, The Brown Horse & The Malt Shovel.
Which pub? which brawl? Sky Sports viewers have the choice!
Sky Sports costs at least £26 a month on top of a regular Sky subscription, well worth it to see who will become the top lad of Neston for 2019.
Neston Ladies Day is now over 200 years old and so are the local pub fights!
A GOODLAUG blog written by Michael Farrie.
Images used are generic searches from the internet.
